Sales & Marketing

Making a Complex Sale

The course covers the following content:
• Sales Accreditation

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Marketing and Client Focus

The course covers the following content:
• The marketing approach;
• The key concepts of a marketing policy;
• What and who influences the buyer’s choice;
• How client services can be an integral part of your business plan; and
• How to communicate about the client within your team.

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Marketing Mix and Positioning

The course covers the following content:
• How to differentiate between perceived and desired positioning;
• The principles of positioning;
• The criteria to analyze good positioning.;
• How to ensure the coherency of the marketing mix to best serve the brand’s positioning.

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Researching and Segmenting your Market

The course covers the following content:
• The difference between mass marketing, segmented marketing and one-to-one marketing;
• The different phases of the segmentation approach;
• What the most relevant criteria for segmentation are;
• Sources of information and main collection methods; and
• The mistakes to be avoided when conducting a marketing survey.

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The Marketing Plan and Program

The course covers the following content:
• Various analysis tools;
• What the content of a marketing plan should entail;
• The different types of marketing plans;
• How to implement and update the plan;
• Which errors to avoid when drafting the marketing plan.

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Understand your Digital Consumers and Strategy

The course covers the following content:
• Understand your digital consumers; and
• Develop your digital communication strategy.

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Self-esteem and Networking

The course covers the following content:
• How to improve their self-esteem;
• How to develop their self-esteem in relation to others;
• What key behaviours are required to build their reputation; and
• How to build their reputation through networking.

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Become an Expert in your Key Accounts

The course covers the following content:
• Develop contacts in key accounts; and
• Be an expert in your key account.

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Branding and Advertising

The course covers the following content:
• How to avoid confusions about brands;
• What the key components of a brand’s identity are;
• The problems to be solved at each phase of the campaign;
• The campaign’s targets;
• Methods used to assess the impact of a campaign.

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Diagnose and Adapt to other People's Motivations

The course covers the following content:
• How to diagnose other people’s motivations.
• How to adapt effectively to other people’s motivations.
• How to ask questions relating the results the other side hopes for.

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Analyse your Product and Embrace the Power of Digital

The course covers the following content:
• Analyze your products; and
• Digitally enhance your product

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Enhancing your Competitive Position

The course covers the following content:
• Analyze Porter’s Model;
• Analyze the competitive position of the company;
• Create value for shareholders; and
• Understand the phenomenon of value creation for diversified groups.

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Essentials of Managing Key Accounts

The course covers the following content:
• Assume the role of key account manager; and
• Choose key accounts.

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Fundamentals of Marketing

The course covers the following content:
• What the main sources of new ideas are;
• What the criteria are for selecting the best idea;
• What a marketing concept is;
• What a concept test is;
• The development of marketing; and
• The key concepts of marketing policy.

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Getting the Best from your Key Accounts

The course covers the following content:
• Categorize key accounts; and
• Choose the right relationship level with key accounts

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Launch a New Product or Service

The course covers the following content:
• Define the marketing mix.
• Launch in practice.

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The Marketing Plan and Program

The course covers the following content:
• Various analysis tools;
• What the content of a marketing plan should entail;
• The different types of marketing plans;
• How to implement and update the plan;
• Which errors to avoid when drafting the marketing plan.

Book Now