Understand your Digital Consumers and Strategy
The rise of digital marketing has radically transformed the way in which individuals and companies communicate. With new methods of receiving and processing information, unprecedented purchasing behaviour and new ways of sharing and interacting, today’s consumers are a brand-new breed. Companies can increase the impact of their communication, build stronger links with their customers and ride the wave of viral marketing campaigns. Practical tools are provided to address the issues at hand.
You will learn:
- Understand your digital consumers; and
- Develop your digital communication strategy.