Sales & Marketing – The Marketing Plan and Program

The Webinar covers the following content:

• Various analysis tools;
• What the content of a marketing plan should entail;
• The different types of marketing plans;
• How to implement and update the plan;
• Which errors to avoid when drafting the marketing plan.

E-Learning

The Marketing Plan and Program

The marketing plan details the marketing strategy selected for a product. In addition to this, a marketing audit is an exhaustive and objective analysis-diagnosis of the competitive position and potential of a product, a range, a company. With regard to the brand and its products, this diagnosis is performed on a very regular basis (once to twice a year) in the form of a brand review. This audit forms the basis for adapting the marketing policy and formulating new strategic options. Practical tools are provided during this course.

You will learn:

  • Various analysis tools;
  • What the content of a marketing plan should entail;;
  • The different types of marketing plans;;
  • How to implement and update the plan;;
  • Which errors to avoid when drafting the marketing plan.;

Enquiries

Tel: 086 173 4372
Email: sales@seifsa.co.za

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R980.00