Marketing Mix and Positioning
Brand positioning means knowing how to find the common theme that makes it possible to distinguish yourself in a clear, original and motivating way. It also means giving your brand a unique and attractive personality. Whereas the marketing mix is the ideal cocktail of the decisions and efforts to be made in each different situation.
You will learn:
- How to differentiate between perceived and desired positioning;
- The principles of positioning;
- The criteria to analyze good positioning.;
- How to ensure the coherency of the marketing mix to best serve the brand’s positioning.
Tel: 086 173 4372