Sales & Marketing – Marketing Mix and Positioning

The Webinar covers the following content:

• How to differentiate between perceived and desired positioning;
• The principles of positioning;
• The criteria to analyze good positioning.;
• How to ensure the coherency of the marketing mix to best serve the brand’s positioning.

E-Learning

Marketing Mix and Positioning

Brand positioning means knowing how to find the common theme that makes it possible to distinguish yourself in a clear, original and motivating way. It also means giving your brand a unique and attractive personality. Whereas the marketing mix is the ideal cocktail of the decisions and efforts to be made in each different situation.

You will learn:

  • How to differentiate between perceived and desired positioning;
  • The principles of positioning;
  • The criteria to analyze good positioning.;
  • How to ensure the coherency of the marketing mix to best serve the brand’s positioning.

Enquiries

Tel: 086 173 4372
Email: sales@seifsa.co.za

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