Marketing and Client Focus
Marketing methods and techniques originated in the expansion of mass markets and have now spread to all economic sectors. Marketing seeks to differentiate brands, products and services in an increasingly competitive environment. Understanding consumer behaviour is key to supporting a strategic mix decision. In addition to this it is important to understand that if you want your staff to be more client-focused, you have to be deeply client-oriented yourself.
You will learn:
- The marketing approach;
- The key concepts of a marketing policy;
- What and who influences the buyer’s choice;
- How client services can be an integral part of your business plan; and
- How to communicate about the client within your team.
Tel: 086 173 4372