Getting the Best from your Key Accounts
Your company wants to manage its key accounts like a portfolio, with maximum returns and minimum risks. The level of relationship with its key accounts depends on what each key account is looking for and the opportunities for growth. As a key account manager, you need to know how committed you need to be and which resources to dedicate to each account. As you progress through this course these concepts are addressed with practical tools and guidelines.
You will learn:
- Categorize key accounts; and;
- Choose the right relationship level with key accounts;
- What key behaviours are required to build their reputation; and
- How to build their reputation through networking.
Categorize key accounts; and
2.Choose the right relationship level with key accounts
Tel: 086 173 4372