Sales & Marketing – Fundamentals of Marketing

The Webinar covers the following content:

• What the main sources of new ideas are;
• What the criteria are for selecting the best idea;
• What a marketing concept is;
• What a concept test is;
• The development of marketing; and
• The key concepts of marketing policy.

E-Learning

Fundamentals of Marketing

Every day, around 100 new products appear in each European country! Where do all these innovations come from? How do marketers come up with all these new ideas? How can one tell if an innovation will work or not? On the other hand – Marketing methods and techniques originated in the expansion of mass markets and have now spread to all economic sectors. Marketing seeks to differentiate brands, products and services, new innovations in an increasingly competitive environment. This course provides practical tools to create understanding.

You will learn:

  • What the main sources of new ideas are;
  • What the criteria are for selecting the best idea;
  • What a marketing concept is;
  • What a concept test is;
  • The development of marketing; and;
  • The key concepts of marketing policy.

What the main sources of new ideas are;
2. What the criteria are for selecting the best idea;
3. What a marketing concept is;
4. What a concept test is;
5. The development of marketing; and
6. The key concepts of marketing policy.

Enquiries

Tel: 086 173 4372
Email: sales@seifsa.co.za

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