Branding and Advertising
This course will familiarize you with the concept of brand and its main components: name, logo, colour code and slogan. In addition to this, advertising is not just a creative undertaking. Its effectiveness is measured in terms of method, rigour and occasionally sophisticated techniques such as media planning. The quality of the relationship between the advertising agency and the advertiser is crucial. Great campaigns are born of the combination of the agency’s creativity and the advertiser’s professionalism.
You will learn:
- How to avoid confusions about brands;
- What the key components of a brand’s identity are;
- The problems to be solved at each phase of the campaign;
- The campaign’s targets;
- Methods used to assess the impact of a campaign.
Tel: 086 173 4372