In an increasingly crowded global marketplace, it can be hard to stand out. In the past, competition came from companies that looked just like yours. That is no longer the case. With an always-online hyper-connected economy, your competition could come from an industry so far removed from the one that you are in that it hardly makes sense…and yet if you aren’t watching, your business can find itself on the precipice of being made redundant by a company you never saw coming.
Think Uber to cabs or AirBnB to hotels…or, even more recently, Amazon to grocers. It is not at all far-fetched…and with artificial intelligence and other forms of digitization, who knows what the future holds?