For 75 years, the Steel and Engineering Industries Federation of Southern Africa (SEIFSA) has represented the metals and engineering industries, provided active support for Employer Associations and lobbied for policies that have improved the business environment in which its members operate. This rich, 75-year legacy has been possible due to active support throughout the years from our members and their respective companies – and we remain deeply grateful for it.

To celebrate this significant milestone and to profile its proud legacy, SEIFSA will publish a 60-page glossy, high-quality 75th Anniversary Special Magazine. To be called SEIFSA at 75, the magazine will map SEIFSA’s 75-year journey by highlighting the Federation’s most memorable events, including key milestones, past challenges and transformation of the Federation, among others.

SEIFSA at 75 will offer key insights into South Africa’s changing political environment, South Africa’s economic outlook, the outlook for the metals and engineering sector as well as the future of collective bargaining, and other external environmental factors that will have an impact on the metals and engineering sector.

To be sold to approximately 2 500 SEIFSA member companies and other interested parties, SEIFSA at 75 offers an opportunity to companies in the metals, engineering and related sectors (both SEIFSA members and non-members) and their suppliers to tell their stories, wish SEIFSA a happy 75th birthday or advertise their product and service offerings by taking up advertising space at very competitive rates.

Following below is the proposed content:


  • Introduction and purpose of SEIFSA at 75
  • Foreword and Message from the SEIFSA CEO
  • Message of Support from the Department of Trade and Industry and the Department of Economic Development
  • Message from SEIFSA President Michael Pimstein
  • Message from Operations Director Lucio Trentini
  • Interview with SEIFSA President Michael Pimstein
  • Interview with SEIFSA’s first – and, to date, only – black President, Ufikile Kumalo
  • Interview with SEIFSA’s first – and, to date, only – female President, Angela Dick
  • Profiles of SEIFSA’s Divisions and their service/product offerings
  • An interview with SEIFSA Associations Manager Theresa Crowley
  • Messages from Chairpersons of Associations federated to SEIFSA, about their Associations and their history with SEIFSA
  • Pictures of all SEIFSA staff members (Team SEIFSA), with names and positions occupied
  • Group picture of the SEIFSA Board of Directors
  • Comprehensive story of SEIFSA’s evolution from its birth in 1943 and, where possible, stories and pictures of the key past players:


The SEIFSA Journey

  • The SEIFSA Journey from the beginning (including the need to establish SEIFSA)
  • past challenges,
  • the key milestones,
  • past SEIFSA CEOs/Executive Directors and their legacies
  • past SEIFSA Presidents and their legacies
  • The transformation journey
  • The birth of the Southern African Metals and Engineering Indaba and the SEIFSA Awards for Excellence
  • The Journey-ahead interviews with:
  • CEO Kaizer Nyatsumba on changes taking place on the political front and their impact on the environment that SEIFSA members operate in;
  • Chief Economist Dr Michael Ade on South Africa’s economic outlook, the outlook for the metals and engineering sector and the way forward;
  • Operations Director Lucio Trentini on the future of collective bargaining, trade unions;
  • Human Capital and Skills Development Executive Melanie Mulholland on the SEIFSA Bursary Scheme and the;
  • The SEIFSA Training Centre (the need to establish the STC, the number of graduates it has produced and interview/s with one or two now successfully-employed graduates
  • The CSI initiatives (profile the SEIFSA Bursary Scheme, mention the number of people whose tertiary (university or technikon) studies were funded or co-funded by SEIFSA and interview some of the more successful SEIFSA Bursary recipients)

I hereby invite you, as a company or organisation with a keen interest in the welfare of the metals and engineering sector in particular and manufacturing in general, to help us celebrate our 75-year legacy by advertising in this special publication, which will reach thousands of your current and potential customers.

To be published between May and June 2018, the publication will have a minimum shelf life of six to seven months during the course of the year.

The glossy, high-profile SEIFSA at 75 magazine offers a limited number of advertisers an opportunity to gain exposure to an affluent and influential audience, thus improving awareness levels. Don’t miss the opportunity to be one of the advertisers.

Don’t miss out on being among the limited number of advertisers in SEIFSA at 75. Book your ad now by calling or e-mailing Kristen Botha on (011) 298-9455 or

Please find attached the relevant advertising rates and deadlines. I look forward to seeing your ad in our glossy, high-profile SEIFSA at 75 magazine.

Yours Sincerely

Kaizer M. Nyatsumba

Chief Executive Officer